One way to serve clients
is to stop others from disserving them. In space dedicated to providing
ideas to help you and your clients handle money better, immediate and very
certain gains are sometimes most easily obtained by illuminating scams and
needless fees that are probably hurting you and those you know right now.
In the arena of
investments, there are many schemes through which financial professionals
fleece their customers. Some of the hits people take occur at certain
moments, such as when a sales-charge loaded mutual fund or an annuity is
purchased. Others occur on a continuous basis, bleeding assets day after
day.
In fact, for the past
several years, the major brokerage houses have been pushing their
salespeople to “annuitize” their clientele. Instead of depending on sporadic
episodes of service that generate commissions, brokers have come up with
means to constantly charge clients whether or not service is actually
rendered. One of the more perfidious creations is the wrap account.
Wrap accounts were
created for a number of reasons — all of them detrimental to clients. Most
important, wrap accounts provide a steady stream of income to brokers and
the brokerage houses for which they work. Non-wrap accounts incur charges
upon transactions. In addition to fostering volatile income patterns for the
institution, non-wrap accounts often were abused by brokers who would
encourage trades for the sake of commissions. Many firms have been sued by
clients so abused. To help limit such abuse and suits — and yet to help keep
a high flow of income — firms set up wrap accounts. Instead of charging for
trades, an account is charged a set fee, commonly 1 percent to 3 percent of
assets, usually with an annual minimum in the low thousands. Though often
presented as an account with limitless trading, most wraps actually charge
for transactions above a predetermined maximum. Meanwhile, if a wrap account
experiences very little trading, no refund is provided.
Poor Vehicles
Wrap accounts create a
natural windfall for brokers at the expense of clients. Offered by the
high-cost major brokerages, a client is locked into paying high commissions
whether or not trading actually occurs. Ironically, whereas regular
brokerage accounts forced brokers to come up with investment ideas to induce
trades, wrap accounts take away incentives to provide any help. As most
brokers are simply salespeople without a shred of portfolio management
acumen, this is probably a good thing. But without “service,” the wrap is
more than just a rip-off for prepaid exorbitantly priced trades — it’s a
mechanism for paying a lot for very little.
Last year, the U.S.
Court of Appeals for the D.C. Circuit actually deemed wrap accounts based
solely on annuitized commissions to be illegal. The court held that the
firms charging these fees must be held to fiduciary standards consistent
with the Investment Company Act of 1940.
In response, the major
brokerages created “comprehensive” wrap accounts through which advice would
be provided to fee paying clients. Unfortunately, these firms did not send
tens of thousands of their salespeople to MBA programs or somehow transfer
portfolio management experience to them through some massive Vulcan mind
meld. The brochures are wordier, the reports more graphically intense and
the jargon now laced with impressive terms. But the accounts are essentially
the same, and the “advisers” and “consultants” proffering them are still
salespeople.
Don’t wrap accounts entail
investment management?
In and of themselves,
they do not. If you want a competent financial professional to manage your
assets, you should either invest in no-load mutual funds or with a
registered investment adviser (RIA). Mutual funds and RIAs charge fees for
the management of your assets. You do not need a salesperson to place your
money with either.
Brokers who earn their
money from wrap fees often will pass ideas from others to make it seem like
they are adding investment management value. They may even work with you to
put money in a mutual fund or with a consulting manager. At this point, the
wrap fee acts like an annuitized mutual fund sales charge. Wrap fees have
nothing to do with money management. True money managers charge a management
fee, and the contract or prospectus will confirm that such charges are for
portfolio management. Wrap fees go to salespeople.
The Real Cost
Merrill Lynch recently
created a trust account wrap program with an annual charge of 1.75 percent
of assets. Other wrap programs commonly charge between 1 percent and 3
percent. Using 1.5 percent as a conservative wrap rate and return rates of 4
percent, 6 percent and 9 percent on cash, bonds and stocks respectively,
what is the impact of investing via a wrap?

As can be seen in the
accompanying charts, the lost earnings are quite substantial. Over 25 years,
on a $500,000 investment, wrap fees reduced cash earnings more than
$400,000, bond earnings by nearly $650,000, stock growth by more than $1.2
million and a diversified portfolio of 50 percent stocks, 40 percent bonds
and 10 percent cash by almost $900,000.

Over time, this wrap fee
damaged returns more than 40 percent. Obviously, accounts with wrap fees of
1.75 percent or more are even more deleterious. A broker presenting an
investment plan with the above assumptions would show a prospect that in a
mixed portfolio the prospect’s half-million likely would grow to $2,046,971.
It is an impressive number, and it might close the sale. What the broker
would not show is that the same half-million invested in the same asset
categories but through no-load mutual funds or RIA would likely grow to
nearly $3 million.

And, in addition to
training salespeople to talk like money managers, institutions smartly base
wrap fees on assets. If the assets were being managed and the fee was
designated for such, fine. But the actual service of the wrap account is
merely an aggregation of assumed commissions — an accounting maneuver to
force prepayment of high-cost trades. For this “benefit,” one is charged on
all assets. Imagine hiring a plumber who bills you as a percentage of the
value of your whole house and not for the work done.

The numbers, 1.5
percent, 1.75 percent, etc. sound innocuous, but when you realize that
they’re netted out of returns that have historically fallen between 2
percent and 10 percent, their substantial impact becomes apparent.
What to do?
Simply put, if you have
an account with a wrap arrangement, call your broker and get out of it. You
will save money and grow assets at a higher rate the next day. If you trade
enough so that the transaction costs at your institution are troubling,
switch institutions. E-Trade, TD Ameritrade, Scottrade, Schwab and others
offer platforms with trade costs under $20. If you would like investment
guidance, talk to an RIA. Most important, stop dealing with your current
broker. Wraps are barely legal and structurally damaging to client assets.
Honest, competent financial professionals know such. Your broker decided to
help himself at your expense. It’s time for you to help yourself – it’s your
money.